Tequila Patrón Spirits develops annually a Limited Edition Silver 1-liter bottle for Thanksgiving and Christmas Holidays. This product presentation is the promise of Premium and Quality the company is associated with worldwide, synonym for perfection.
This year's edition features a Metallic Stopper that combines with the Bottle's label to portray the main elements involved in the transformation of blue agave into Tequila.
Blue agave is a plant mainly used in tequila production in Mexico. Jalisco, Michoacán, Tamaulipas, Nayarit, and Guanajuato are states where the plant is cultivated and has a Denomination of Origin (DOT).
The coa for jimar is a flat-bladed knife on the end of a pole, with it the jimador first removes the agave flower as a result the pineapple swells. Afterward, it is harvested and with the coa the outer leaves of the plant are cut leaving only the pulpy center that is cut and cooked to prepare the tequila.
The centuries old Tahona process is used to squeeze the juice of the agave fiber to make tequila. The tahona is a volcanic stone wheel that can weight up two tons and is a key piece of the creation of Tequila.
The brand targets a premium market and emphasizes sensory qualities such as weight, appearance, and smoothness to shape customer perception.
Our goal was to engrave the process of Tequila through unmouldable graphics and reproduce it in a plastic injection mass production.
The stopper should be an aesthetical piece filled with movement, its weight has to be around 85 grams and simulate the aluminum embossing known as "Repujado" used in Mexican Crafts. At the simple sight of the user, the fact that the object is made of plastic would be unnoticeable.
In this project, I participated in different stages of product development. My first task was creating the stopper's product design, looking for the best solution that could be manufactured with Guala Closures technology, and respecting the customer's requirements regarding aesthetics and quality.
Later on, I built 3D aesthetic dummies for marketing evaluation and photoshoots. Once the final proposal and finish were approved I contributed with the Quality Team in generating quality standards with which the production area would evaluate the product.
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